Active collaboration: working in close collaboration with artists and craft artists to support the creation of works that merge our respective visions.
Supporting collective community of craft artists who share our vision of excellence. Organising workshops, exhibitions and events to promote the collective's work.
Confectioning excellence: setting high quality standards for the production of the works
Passion and joy: finding great joy and deep passion in discovering and sharing the talents of craft artist and artists. "It drives me deeply."
Appreciating artists: working to ensure that craft artist and artists are better recognised and promoted, and to "shine together".
Pieces with soul: the pieces created by the craft artist have a soul, because they are made with a lot of heart. The creative process is a moment of peace and care, often for women who find themselves in
these communities.
Social impact: "In South Africa, master craft artists are undervalued. It is an honour to enable them to make a living from it, and to play a part in ensuring that their work is recognised."
